Introduction
Starting with Frullato is a great way in to the food and beverage business — in particular for entrepreneurs who are looking for a low investment and great return. By 2025, Frullato will have introduced several franchise models (kiosk and full-service café), which are great for businesses of various sizes and budgets. It is important to research the total investment, royalty fees and key operating requirements before you jump in.
Types of Franchise Models

Frullato typically offers two main formats: A kiosk and a café-style outlet. For the kiosk model, which is great for spaces that are tight and have low initial investment, we see kiosks at 150 to 200 sq ft.
The coffee shop option features an in-store layout with a set of tables and chairs, a counter and storage space, plus some decor, which requires a floor area of 250 to 300 sq ft.
Based on the model you choose (kiosk or café), investment and operating costs will vary, which is why it is important to choose based on your budget and which location you are targeting (in a mall, on the high street, near campuses or in a busy market).
Initial Investment & Cost Breakdown
Total investment for a Frullato outlet, be it a kiosk or small café, is in the range of ₹10 to 15 lakhs.
In many reports for large-scale projects and metro city-based studies, we see ranges up to ₹20 lakh or more.
Here’s a typical cost breakdown: Here is what we usually see:
One-time Franchise Fee: Around 5 lacs for brand rights and business system.
Infrastructure / Interior Setup: Between 4 5 lacs for kiosk/café setup, décor, counters, layout.
Furniture & Electronics: Approximately 2 lacs (for signage, POS systems, etc).
Between ₹1 and 2 lakh.
Other Start-up Costs: This can be of the order of initial inventory, licenses, go-to-market plans at launch, staff salaries, etc., which may range from ₹2 lakh to much more based on the location and conditions.
In some markets, which are premium or of large scale (which may be in high rent areas), investment may range up to 15 20 lakh.
In your region, which may be Assam, for instance, the costs may vary based on rental rates, access to equipment, and local demand. Also, in the case of Assam, there may be a variation in what we see.
Royalty Fee & Ongoing Costs

Once your Frullato franchise goes live, there is a continuing royalty fee which you will pay to the franchisor. For Frullato, the royalty is usually between 5% and 8% of gross monthly sales.
This fee includes our full brand support, which may consist of marketing, training, standardised supply, quality control, etc.
In the case of most franchises, which is to say royal, royalty plays a role in the parent brand’s investment in marketing, research, development, and upholding brand standards, which in turn gives consistency and ongoing value to all outlets.
In addition, we see that what is out of the royal income will be spent on utilities, staff salaries, raw materials (fruit, milk, packaging), rent, inventory restock, which is a constant issue, and local marketing, which will also have to be taken into account when we project profits.
Profit Ratio and Return on Investment (ROI).
In many cases, Frullato’s profit margins are 30% to 40% of sales, which is under the assumption of good footfall, consistent operation and efficient cost control.
Depending upon the volume of sales and local demand, which may vary.
Generally, the payback period, which is the time it takes to recover your initial investment, is between 10 and 24 months, which varies by setup cost, location, marketing and sales.
In many markets which are not too remote, payback is a reality within 12 to 18 months.
Assuming a moderate but consistent sales model, Frullato may present a solid business opportunity for those who wish to enter the beverages/snacks market without breaking the bank.
Key Elements Issues to Note.

Before you apply for a Frullato franchise, you must:
Space: As it was reported before, 150 to 200 sq ft for a kiosk; 250 to 300 sq ft for a small café.
Documentation: For the application, you will need to present identity proof (PAN, Aadhaar), business registration, GST/PAN of business, bank statements, income tax returns, lease or ownership documents of the premises, photos of the proposed location, and any other required legal paperwork.
Location & Footfall: Since we see that Frullato deals in fresh juices, shakes and snacks, they should put their outlets in high traffic areas, which are near malls, colleges, busy markets or busy streets, to get the maximum turnover.
Operational Discipline: Consistency in quality control, quick service, hygiene and timely restocking is key to brand reputation and profit.
Also include continuous overheads (rent, utilities, staff, raw material costs) and variable market conditions (local demand, seasonal variation, competition) in your profit estimates.
Conclusion
In 2025, if you are looking at the Frullato franchise, you will find that it is a very approachable option, and what is also attractive is that it is an option for people with not much capital, who are also interested in the food and beverage segment. Total initial outlay will be in the range of ₹10 to 20 lakh, and the ongoing royalty fee we are looking at is 5 to 8% of gross sales. The financial investment is rather low compared to other large-scale food chains. Also, with a good choice of location, in terms of operations and a solid marketing plan, it is not unusual for a new franchisee to see the recovery of his investment in 12 to 24 months and also to report profit margins at 30 to 40 per cent.
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