Amazon has a solid culture based on a group of 16 Leadership Principles that define how the company hires, operates, and innovates. In interviews, applicants are often asked behavioral questions based on these values. Getting to know these principles and practicing your answers will lead to success.
Here is a summary of the most frequently asked Amazon Leadership Principles interview questions, grouped by major principles to give you a great overview.

1. Customer Obsession
Customer first is a core belief for Amazon.
Sample Questions:
Describe a time you went above and beyond for a customer.
Relate an inconvenient customer experience. What actions did you take?
What to Emphasize: Initiative, company first, and accountability.
2. Ownership
Employees should take ownership and do what’s right for the company.
Sample Questions:
Describe a time you took ownership of a project or problem that was not truly your responsibility.
Have you ever taken ownership for a mistake? What steps did you take?
What to Emphasize: Initiative, ownership and proactiveness.
3. Innovate and simplify
Amazon values innovation and simplification.
Sample Questions:
Tell me about a time you developed an idea or process.
Describe how you simplified a task or project.
What to Emphasize:
Inventiveness, continuous improvement, and the impacts your innovation had on the business.
4. Are Right, A Lot
Good judgment and good decision-making are essential.
Example Questions:
Tell us about a time you made a good decision with little information.
Tell us about a decision that went wrong. What did you learn?
We want to emphasize:
Critical thinking, self-awareness, or learning from failure.
5. Hire and Develop the Best
Developing talent and individuals is important.
Sample Questions:
Describe when you supported someone grow and develop their performance. pa In open dialogue where you mentored or coached a peer?
What to Emphasize:
Leadership, team success, and people development.
6. Expect the Highest Standards
Amazon’s goal is excellence in all things.
Sample Questions:
Tell me about a moment when you championed higher standards.
How do you ensure you meet high standards in your work?
What to Emphasize:
Attention to detail, work ethic, and commitment to excellence.
7. Bias for Action
Rapid, thoughtful decision-making is promoted.
Sample Questions:
Tell me about a situation where you moved quickly to address a problem.
Tell me about a risk you’ve taken and its result.
What to Highlight:
Alacrity, speed, and taking preemptive measures are deemed as the lessons learned from the action oriented.
8. Build Trust
Trust and openness are two important traits necessary for good teamwork.
Sample Questions:
How do you go about establishing trust with your team or with customers?
Can you walk me through the process of regaining someone’s trust?
What to Emphasize:
Integrity, communication, and teamwork.
9. Think Big
Tell me about a big idea you had and how you carried it out.
Describe a time when you bucked the system.
10. Learn and Be Curious
Tell me about a new skill or idea you learned on your own.
Describe a time when your curiosity solved a problem.
11. Frugality
Tell me about a time when you did something truly impressive with limited resources.
How do you factor in cost-effectiveness?
12. Dive Deep
Tell me about a time you employed data to root out a problem.
How do you guarantee complete comprehension prior to making decisions?
13. Have Backbone; Disagree and Commit
Tell me about a time when you disagreed with your manager.
How do you manage conflict during team meetings?
14. Deliver Results
Tell me about a time when you had to meet a tight deadline.
How do you maintain focus among your team toward outcomes?
15. Strive to be Earth’s Best Employer
What do you do to guarantee team wellness?
How have you contributed to enhancing your workplace culture?
16. Success and Scale Bring Broad Responsibility
Tell me about a time you made a socially responsible choice.
How do you take into account the wider effect of what you’re doing?
Final Thoughts
To ace Amazon interviews, frame your answers according to these fundamental principles. Apply the STAR method (Situation, Task, Action, Result) to answer and give specific, brief examples. The closer your experiences match these values, the higher your likelihood of standing out in an competitive interview process.
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